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Cricketer and 2006 Strictly Come Dancing winner, Mark Ramprakash, had his body painted to show key organs which benefit from a high-fibre diet. Fibre can cut the risk of heart disease, boost the immune system, reduce the risk of developing diabetes and help combat cancer.

Mr Ramprakash, who won BBC's Strictly Come Dancing in 2006, said: "I'm shocked to learn that 80% of the nation aren't eating enough and fully support the Fibre Foundation's campaign to get fibre back on the agenda." You can find out more at the Fibre Foundation's website www.getmorefibre.com.
The use of body painting for this promotion was very successful and received 130 pieces of media coverage in ONE DAY including many national newspapers - more details at the PR Media Blog website at www.pr-media-blog.co.uk/tag/fibre-foundation/

Photos: Adrian Brooks, Imagewise